Get laid off, start a newsletter — seems fitting for 2020, yes? Well, either fitting or clichéd but when has that stopped me.
Over the years I’ve spent a lot of time explaining how different types of media are measured, or how they’re measured this quarter now that the goalpost has changed again, or what that new self-hyping metric a company is pushing does and does not actually tell you.
Online and offline, monetary and emotionally, qualitatively and quantitatively — I’ve always loved trying to figure out how and why people express love for a thing. In entertainment the topline metrics always focus on money, which makes sense since people need to get paid, but arts and entertainment don’t exist to solely fill coffers. They exist because human brains are addicted to narrative, because representation matters, and because there are continually beautiful moments of self-identification when you feel you’re part of a community of people who love (or hate) something you do.
I’ve spent a lot of time writing about the balance between the monetizable and the intangible and how they can or cannot be seen in metrics, and what that translates into in analytics. What you pay attention to informs what you think about and what conclusions you reach. I’ve been lucky enough to work in a broad variety of entertainment touchpoints, but I’m also endlessly curious, so there’s a great fun for me in making connections between all the little information treasures I’ve picked up.
I’m excited to share my thoughts with the world. There’s no better time than while the world feels unmoored to plant yourself and say ‘I am this person, I’m going to do this thing,’ so HERE WE GO!
Vector image by VectorStock / JeksonJS
If there’s something specific you’re interested in, let me know in the comments.
YES!!!!